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Interview with Tim Ash, SiteTuners’ Testing and Conversion Expert
An introduction? That could be tough, how can I possibly do justice to Tim Ash? If you’ve seen this man talk at a conference or show before, you know the energy and charisma that comes off him is...
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Yahoo Web Analytics, more choice equals more better
I dropped the ball on this one, it’s been over a year since Yahoo acquired IndexTools but with all the Microhoo/Yagoog/Yahbing/Binghoo news between then and now, I admit that I took my eye off Yahoo...
View ArticleSES San Jose 2009 Day 1 Recap: Clay Shirky, Analytics, Conversion and more,...
Given the recent economic downturn and attendance numbers in a downward spiral over the past year or so, turnout for SES San Jose, the granddaddy of all online marketing shows, was surprisingly...
View ArticleSES San Jose 2009: A look back at Day 1: from the perspective of a female newbie
Feeling fresh, alert and green coming off of EST and attending my first SES conference, I was met with a sluggish start to SES. This means low energy attendees, no freebies as was advertised from...
View ArticleSES San Jose 2009 Day 2 Recap: Google, Google, and more Google.
Day two started right where Day one left off, with tons of more informative sessions. Unfortunately, we only have two people from PPC-Advice.com covering the conference, which means we can only cover...
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SES San Jose 2009: Eli Goodman, ComScore Interview
External measurement tools enable us to track the relative success of our marketing efforts with those of our competitors. As most internal measurement tools are closed and often more guarded than...
View ArticleTaking the backwards “IT” out of Online Marketing
In the best of scenarios, collectively, the IT department within an organization is an extremely busy place, with the hustle and bustle of scoping, engineering, implementing, and testing every phase of...
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Measuring Social Media Success or ROI shouldn’t be hard
Unless you’ve been living under a rock for the past 7 years, or 2 years which seems more popularly accepted, you would be blind not to notice the impact social media and networking sites have had on...
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WordStream Launches Two Free Tools for SEO and PPC
WordStream seems to be on a roll of late, with an announcement just last month regarding multi-source keyword analytics and Google Analytics API integration and now two new tools to assist in search...
View ArticlePPC-Advice.com Best Posts of 2009
It’s that time of year again. Time to look back at the last twelve months and reflect on what was a roller coaster year on PPC-Advice.com. There were good times and there were bad, there were times a...
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